Since Aswan Pharma is a medical company, we figured that an authentic, professional-looking identity would be the best answer! For color palettes, We utilized the tones of light blue and green, and white, as a neutral color. Green was to symbolize wellness and safety, while blue was for trust and care. we used a regular-weight Hero typeface for Aswan Pharma's Typography, which is highly-legible and ultimately provides aesthetically neat looks and feels for the whole identity mood. We managed to activate every element in Aswan Pharma to correspond to their both standards & values of caring and commitment towards their potential audience & goals.