Proposal: A Typography-themed design for The National Riyadh Festival.
For this project, we used a colorful & youthful-looking typography to emphasize the spirit of joy the festival embraces. The typeface we utilized was bubbly-styled font, mixed with cheerful illustrations, colors and shapes. the color palette, both primary & secondary colors, consists of vibrant colors to support the atmosphere. for example, the light green was to provoke energy, while the orange, purple & yellow was for fun and entertainment. the dark purple used in the background was used to symbolize luxury.