We created Hosna an exquisite identity that tells their whole story in a professional visual tone & represents their caring and authenticity. We managed to make every visual element support the essences of the brand. For example,The letter-mark logo consists of the initial letter of the brand name “H”, formed in the shape of a medical stethoscope to symbolize their medical specialization. For the color palette, We employed light blue tone along with a neutral white to provide a sense of care, cleanliness and assurance. For Typography, we used a neat-looking typeface with thin weight. We also utilized ِseamless, Islamic geometric patterns within the visual system to match the Arabic originality of the company.