We crafted a youthful visual identity that matches Al Rsheed’s fresh & friendly atmosphere. For typography, We utilized “Bio Rhyme Expanded” typeface, a modern font with its Extra Bold weight. We added some special tweaks and illustrations to spark the desired vibe. For colors, we picked contrasting warm color palettes to reflect the diversity they offer, in both moods & dishes. The warm yellow color was to stimulate hunger and joy, while red to trigger appetite and warmth. The tones of green color were used to symbolise freshness and youthfulness within the whole identity. The shapes used in Al Rsheed’s visual system were inspired by familiar seafood ingredients used in seafood recipes, such as a lobster, shrimp, octopus, fish, etc, along with regular cooking tools.