Lumi Is a Smart Food-Ordering Application In KSA. MADAR
This brand name was inspired by Lumi, a traditional item in the Saudi cuisine, to fit in with the Saudi cultural background and be memorable for users. Given that, We decided to design a simple, attractive visual system that attracts the eyes & minds of their potential audience. Every visual element was precisely composed together to eventually match their visions. The logo shape was a freestyle illustration of the Lumi. Typography was an extra thin typeface for both Arabic & English versions, to emphasize responsiveness and minimalism. while for color palettes, We purposefully chose warm color tones ranging between color green & yellow, to ultimately provoke joyful, fresh mood.